GET Ready For Performance You Won't Forget PBR and Autolite Logos

AUTOLITE® IS PROUD TO SUPPORT THE BRAND-NEW PBR CHALLENGER SERIES. CATCH THE EXCITEMENT ALL SEASON LONG AND HARNESS THE POWER OF OUR MOST TECHNOLOGICALLY ADVANCED IRIDIUM ULTRA® SPARK PLUGS.

NEXT IN THE CHALLENGER SERIES

MINOT Y'S MEN PBR

MINOT, ND
FRIDAY, SEP 23 — 7:00 PM CDT
SATURDAY, SEP 24 — 7:00 PM CDT

PBR AUTOLITE FRAM INVITATIONAL

FAIRFAX, VA
SATURDAY, SEP 24 — 7:00 PM EDT
SUNDAY, SEP 25 — 2:00 PM EDT

ALL-AMERICAN COWBOY FEST

RUIDOSO, NM
SATURDAY, OCT 1 — 5:00 PM MDT

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PBR-Autolite-FRAM Invitational
EAGLEBANK ARENA

FAIRFAX, VA
SEPTEMBER 24 — 25

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The Power of Autolite®

Autolite Iridium

We've been dedicated to dependable ignition for more than 85 years. From daily drivers to high-horsepower muscle, you don't want to get hung up on unreliable performance. Harness the starting power and durability your engine needs with the most technologically advanced spark plugs from Autolite®.

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Autolite® finalizes partnership with PBR to sponsor new PBR Challenger Series

Autolite® is thrilled to announce it has partnered with PBR (Professional Bull Riders) to become a new sponsor of the PBR Challenger Series for 2022. The new series — PBR's only individual competition series from June to November — will consist of more than 60 events across 27 states, culminating in the PBR Challenger Series Championships in Las Vegas.

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Iridium Ultra