Lake Forest, IL, January 7, 2019 – Autolite®, a leading global spark plug brand, is pleased to announce that it has launched a redesigned Autolite.com website. Mobile-friendly and easy to navigate, the updated website’s intuitive design introduces a number of new and convenient features that offers an elegant user experience for both new and returning visitors.

"The new Autolite website was designed from start to finish with our customers in mind.” said Brian Kelley, Brand Manager. “It will consistently and reliably serve as a content hub for our diverse consumer base of DIYers and professionals for years to come. Furthermore, the redesigned website strengthens our position as a leader in spark plug technology while emphasizing our commitment to our customers."

One of the key features of the renovated website is the innovative “Parts Finder” tool, which quickly and easily allows visitors to locate compatible spark plugs for their vehicle through a search of competitor part numbers. The "Parts Finder" tool also consists of multiple unique interfaces that allow consumers to search parts in various ways using the basic "Part Finder Wizard", where consumers can search using year, make and model of their vehicle. The "Part Finder Advanced" enables more detailed searches using vehicle model and engine type.

Additionally, consumers can access a resource library on the new website, complete with installation videos, technical documents and warranty support information. Visitors can also view Autolite’s new and exciting Sponsored Teams page, which was created to be a single-source location for news about Autolite-sponsored motorsports teams and upcoming race announcements.

Additional features of the website include:

• Consolidated online source for all Autolite product lines
• A streamlined “Retail Sales Locator” tool with integrated map functionality that filters by location to find the closest retailer, including Autozone, O’Reilly, NAPA, and Advance Auto Parts
• The MyAutolite Center – member-based portal for DIY and Professional markets,
• Browser Compatibility Matrix includes IE 10-11, MS Edge, Firefox, Safari and Chrome on the latest versions of iPad, iPhone and Android phones

Experience the new website today at Autolite.com.

Headquartered in Lake Forest, Ill., Autolite®, a division of UCI Fram Auto Brands owned by the Rank Group, is the number one manufacturer of ignition products in North America. Autolite manufactures and markets ignition products including spark plugs, ignition wire sets and coil-on-plug boots for U.S., Japanese, European and Korean cars as well as plugs for Lawn & Garden and Power Sports that meet or exceed OE quality and performance. You can find more at www.autolite.com.

Media Contact
Darren Wight
DeanHouston, Inc.
dwight@deanhouston.com
513-280-0047