HGTV’s landscaping pro stresses the importance of properly maintained lawn care equipment

Lake Forest, IL, April 04, 2019 – Autolite^®, a leader in the spark plug industry, is excited to announce that its Autolite^® Xtreme Start Spark Plugs were featured in a national media tour to mark the beginning of National Lawn & Garden Month. The program rolled out on April 2 in local television and radio markets throughout the country and was hosted by HGTV landscaping pro Joe Washington, who provided tips to help home gardeners maximize their lawn care and gardening experiences this summer.

The program, produced by A-1 Broadcast, Inc, served as a call to action for homeowners and gardening enthusiasts, urging them to check the operational status of their outdoor equipment – from lawn mowers to chainsaws – as warm weather arrives and gardening season begins. Critical to experiencing a successful gardening season is making sure that all motorized equipment is operating at peak performance. This includes checking the spark plugs. With that in mind, the program highlighted the benefits of using Autolite^® Xtreme Start^™ Iridium Spark Plugs.

“It is a pleasure to have participated in this program with Joe Washington to help kick off National Lawn & Garden Month to educate people on the importance of proper maintenance for outdoor equipment,” said Matt Linko, Autolite Technical Trainer. “A bad spark plug in a small engine can cause difficult starts, poor engine performance and increased fuel consumption, all of which negatively affect equipment reliability and cost-effectiveness for the user. Outfitting your motorized lawn care equipment with our Xtreme Start Iridium Spark Plugs will help you conquer any yard work with ease.”

Autolite is a market leader in lawn-and-garden spark plugs. Xtreme Start Iridium Spark Plugs offer a number of features and benefits for the user, including:

• An iridium-enhanced platinum .6-mm finewire tip that produces consistent starts that can be up to 26% quicker than competitive models
• Better fuel efficiency and longer life when compared to copper spark plugs
• Use in a broader range of outdoor equipment than any competitor’s brands
• Elimination of faulty starts without the need to consult or pay a mechanic
• Cost savings through purchase rebates
• A three-year limited-performance warranty

In a video that has been produced for the campaign, Washington, a Master Gardener by trade and the original host of the long-running HGTV show “Ground Breakers,” showed viewers how to properly prepare their outdoor equipment for gardening season, which included a primer on how to check and, if necessary, replace the spark plugs in their motorized outdoor equipment.

For more information on the complete line of Autolite Spark Plugs, please visit autolite.com.

Headquartered in Lake Forest, IL, Autolite^®, a division of Fram Group, is the number one manufacturer of ignition products in North America. Autolite manufactures and markets ignition products, including spark plugs and glow plugs, for U.S., Japanese, European and Korean cars, as well as plugs for Lawn & Garden and Powersports that meet or exceed OE fit and function requirements. For more information, please visit autolite.com

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Media Contact
Darren Wight
DeanHouston, Inc.
darren.wight@deanhouston.com or 513.280.0047