“With Iridium Ultra spark plugs being our most technologically advanced spark plugs ever, we felt they needed packaging that visually aligns with their enhanced quality,” said Kevin O’Dowd, SVP global marketing. “In addition to the clean, fresh look, the new packaging has also been designed to better communicate the information customers most value; including plug specifications and warranty information.”

Iridium Ultra spark plugs feature an ultra 0.5 mm finewire Iridium center electrode tip design with laser-welded technology for optimal ignitability and performance. The new plug’s Iridium enhanced technology also provides superior durability by protecting against electrode wear factors such as extreme temperatures, oxidation and corrosion. Additionally, the Iridium Ultra offers better fuel efficiency and longer life when compared to standard copper spark plugs. All of these state-of-the-art features and benefits make the new Iridium Ultra the ideal OE replacement upgrade to optimize performance in older vehicles.