Autolite News

Autolite® Announces New Premium Packaging for Iridium Ultra Spark Plug

Oct 29, 2019

Rochester Hills, Mich., October 21, 2019 – Autolite®, a perennial leader  in the spark plug industry, has released new packaging for its Iridium Ultra spark plug. Developed to help distinguish Iridium Ultra as Autolite’s premium offering, the new packaging utilizes bold black color cues and spot varnish coatings which highlight the iconic Autolite logo and striking bolt design.

“With Iridium Ultra spark plugs being our most technologically advanced spark plugs ever, we felt they needed packaging that visually aligns with their enhanced quality,” said Kevin O’Dowd, SVP global marketing. “In addition to the clean, fresh look, the new packaging has also been designed to better communicate the information customers most value; including plug specifications and warranty information.”

Iridium Ultra spark plugs feature an ultra 0.5 mm finewire Iridium center electrode tip design with laser-welded technology for optimal ignitability and performance. The new plug’s Iridium enhanced technology also provides superior durability by protecting against electrode wear factors such as extreme temperatures, oxidation and corrosion. Additionally, the Iridium Ultra offers better fuel efficiency and longer life when compared to standard copper spark plugs. All of these state-of-the-art features and benefits make the new Iridium Ultra the ideal OE replacement upgrade to optimize performance in older vehicles.

For more information on the complete line of Autolite Spark Plugs, please visit

Headquartered in Rochester Hills, MI, Autolite® is the number one manufacturer of ignition products in North America. Autolite manufactures and markets ignition products, including spark plugs and glow plugs, for U.S., Japanese, European and Korean cars, as well as plugs for Lawn & Garden and Powersports that meet or exceed OE fit and function requirements. For more information, please visit


Media Contact
Darren Wight
DeanHouston, Inc. or 513.280.0047



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