Autolite News

Autolite® Finalizes Partnership with Professional Bull Riders to Sponsor New PBR Challenger Series

May 17, 2022



Angela Golden

Marketing Manager

Autolite® Finalizes Partnership with Professional Bull Riders to Sponsor New PBR Challenger Series

Rochester Hills, Mich., May 18, 2022 – Autolite® is is thrilled to announce it has partnered with PBR (Professional Bull Riders) to become a new sponsor of the PBR Challenger Series for 2022.

The PBR Challenger Series launches its inaugural season on June 3rd and will run through November 3rd, 2022. The new series – PBR’s only individual competition series from June to November – will consist of more than 60 events across 27 states, culminating in the PBR Challenger Series Championships in Las Vegas.

The Autolite® brand has had active sponsorship roles in motorsports for decades and is excited to team up with PBR to support the new Challenger Series.

“PBR is an exciting organization and Autolite® is thrilled to support this new series,” said Carl Weber, senior marketing director, First Brands Group. “The Challenger Series promises to be action-packed and competitive with big events across the country. We’re honored to be on board as a sponsor for 2022.”

For more than 85 years, Autolite® has used its quality-specific focus to engineer effective ignition solutions for consumer vehicles, race cars, motorcycles, ATVs, snowmobiles, boats, lawn and garden equipment and many other gas-powered engines.

Learn more about the PBR Challenger Series at Explore Autolite® spark plug options at    

About PBR Challenger Series

PBR Challenger Series, a new competition series launching in  June 2022, consists of more than 60 events traveling to 27 states across the United States, running in conjunction with the PBR Team Series – an eight-team league competing in five-on-five bull riding games from July to November 2022. The PBR Challenger Series, the sport’s only individual competition series from June to November, serves as a proving ground giving additional competitive opportunities to bull riders who are both affiliated and unaffiliated with a PBR Team Series Team. Select Challenger Series events will be carried on RidePass on Pluto TV (Channel 720).

At the conclusion of the PBR Challenger Series regular season, the Top 40 riders in the Series standings will qualify for the Challenger Championship, which will be held on November 3, 2022, in Las Vegas at South Point Hotel, Casino & Spa in conjunction with the PBR Team Finals,November 4-6, 2022. A select number of top-finishing riders in the final Challenger Series standings will earn spots in 2023 Unleash the Beast season events.

About First Brands Group™:

First Brands Group™ is a global automotive parts company that develops, markets and sells premium products through a portfolio of nine market-leading brands: Raybestos® complete brake solutions, Centric® Parts replacement brake components, FRAM® filtration products, Luber-finer® filtration products, TRICO® wiper blades, ANCO® wiper blades, Carter® fuel and water pumps, Autolite® spark plugs, and StrongArm® lift supports. The First Brands Group™ portfolio of world-class brands offers best-in-class technology, industry-leading engineering capabilities and superior customer service.


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