Autolite News

Autolite® Named Telecast Sponsor for College National Finals Rodeo

Jun 01, 2022



Angela Golden

Marketing Manager

Autolite® Named Telecast Sponsor for College National Finals Rodeo

Rochester Hills, Mich., June 1, 2022 – Autolite® is proud to announce a new partnership with the National Intercollegiate Rodeo Association (NIRA) as the telecast sponsor for the 2022 College National Finals Rodeo. 

The College National Finals Rodeo will be held in Casper, Wyoming, from June 12-18 and will broadcast live on ESPNU and ESPN3.

The Autolite® brand has had active sponsorship roles in motorsports for decades and is excited to team up with NIRA to support the collegiate rodeo.

“NIRA is a great association, and Autolite® is thrilled to be part of the excitement of college rodeo,” said Carl Weber, senior marketing director, First Brands Group. “This is the premiere event for NIRA and we’re honored to hold the role of telecast sponsor for this major competition.”

For more than 85 years, Autolite® has engineered quality spark plugs for consumer vehicles, race cars, motorcycles, recreational vehicles, marine engines, lawn and garden equipment, and more.

Learn more about the College National Finals Rodeo at and the National Intercollegiate Rodeo Association at Explore Autolite® spark plug options at    

About First Brands Group™:

First Brands Group™ is a global automotive parts company that develops, markets and sells premium products through a portfolio of nine market-leading brands: Raybestos® complete brake solutions, Centric® Parts replacement brake components, FRAM® filtration products, Luber-finer® filtration products, TRICO® wiper blades, ANCO® wiper blades, Carter® fuel and water pumps, Autolite® spark plugs, and StrongArm® lift supports. The First Brands Group™ portfolio of world-class brands offers best-in-class technology, industry-leading engineering capabilities and superior customer service.

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