Autolite News

Autolite® Brings Back Classic Character with New Virtual Garage and Giveaways

Nov 10, 2021



Angela Golden

Marketing Manager

Autolite® Brings Back Classic Character with New Virtual Garage and Giveaways

Rochester Hills, MI, November 10, 2021 – Autolite® announced today that it will re-introduce Autolite Annie, an iconic figure from the brand’s history, with the launch of a brand-new virtual garage. Annie’s Garage, opening November 15, will feature ignition-focused automotive tech tips in an interactive online experience, and Autolite® will celebrate the grand opening with the Annie’s Goodie Giveaway series.

“Gearheads are tough, knowledgeable and straight-shooting, and Annie is a great reflection of the community,” said Carl Weber, senior marketing director, First Brands Group. “Annie’s Garage will be an informative, engaging resource to help DIYers tackle their ignition challenges with ease.”

Visitors to Annie’s Garage can navigate through helpful guides on torquing, metallurgy selection, how to spot fouling, and a variety of other spark plug topics. Participants will qualify for Annie’s Goodie Giveaway, which will dish out Annie swag and daily prizes from November 15-19, including:

  • $200 Bass Pro Shops Gift Card
  • Full Set of Autolite® Spark Plugs
  • $200 Amazon Gift Card
  • YETI Cooler
  • Bluetooth Wireless Speaker

The grand prize of the giveaway series will include four commemorative Autolite® Annie signs and a $500 Visa gift card. To enter for each prize, garage visitors will need to find a secret code hidden somewhere in Annie’s Garage.

To experience Annie’s Garage, enter Annie’s Goodie Giveaway and learn more about Annie, visit starting November 15.

About First Brands Group™:

First Brands Group™ is a global automotive parts company that develops, markets and sells premium products through a portfolio of nine market-leading brands: Raybestos® complete brake solutions, Centric® Parts replacement brake components, FRAM® filtration products, Luber-finer® filtration products, TRICO® wiper blades, ANCO® wiper blades, Carter® fuel and water pumps, Autolite® spark plugs, and StrongArm® lift supports. The First Brands Group™ portfolio of world-class brands offers best-in-class technology, industry-leading engineering capabilities and superior customer service.



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